AI Fluency for Product Managers
Make AI your product management advantage.
Move beyond experimenting with AI tools. Build the knowledge, confidence and practical workflows to use AI effectively across your product management responsibilities, while strengthening the judgement that great product decisions require.
What will you actually be able to do?
From AI curiosity to everyday capability.
Knowing what AI can do is one thing. Knowing how to apply it effectively to real product challenges is another. This programme helps you turn AI knowledge into practical ways of working.
Make sense of customer research
Use AI to organise interview notes, identify emerging themes and accelerate insight synthesis while staying grounded in real customer evidence.
Explore problems and opportunities
Use AI as a thinking partner to challenge assumptions, explore alternative perspectives and sharpen problem statements.
Accelerate experimentation
Use AI to develop hypotheses, design experiments and explore ways to evaluate results without replacing evidence with AI-generated assumptions.
Strengthen product thinking
Use AI to explore strategic options, question trade-offs and prepare for better product decisions.
Communicate more effectively
Turn complex information into clear product narratives, stakeholder updates and compelling presentations.
Build repeatable AI workflows
Move beyond one-off prompts by developing practical AI-supported workflows you can adapt to your own work.
Programme structure
Three connected pillars.
Pillars 1 and 2 are for every practising product manager. Pillar 3 is a specialised extension for product managers who are building, or planning to build, AI-powered products. It is not only for technical product managers or AI specialists.
AI Foundations for Product Managers
Understand the essential concepts, capabilities, limitations and responsible-use considerations every product manager should know. Practical AI literacy, without unnecessary technical depth.
For all practising product managers
AI-Augmented Product Management
Learn how to integrate AI into everyday product management work, from research synthesis and discovery to strategic thinking, experimentation and communication.
For all practising product managers
Building AI Products
Understand the additional product management considerations involved in AI-powered products, including uncertainty, evaluation, user experience, responsible design and product-specific risks.
For PMs building, or planning to build, AI-powered products
Who is this for?
Built for product managers navigating the AI era.
Whether you're beginning to integrate AI into your work or looking to develop more effective ways of using it, this programme helps you build practical capabilities grounded in strong product thinking.
Maryam also teaches live courses on AI fluency for PMs with O'Reilly Media.
- Product managers who want to become more confident using AI
- Experienced product managers looking to improve their workflows and effectiveness
- Product managers working on AI-powered products who need additional product-specific knowledgePillar 3, Building AI Products, is designed for you.
The learning experience
Learn it, practise it, use it.
You learn through practical examples, guided exercises and application to realistic or real-world product challenges, following the same four-stage approach as every Product Unfold programme.
Stage 1: Bring Your Challenge
Start from the product work in front of you: the research, decisions and opportunities you are dealing with.
Stage 2: Learn & Explore
See how AI can support each part of the work through practical examples, and where its limits are.
Stage 3: Practise & Build
Work through guided exercises, applying AI-supported techniques to realistic or real-world product challenges.
Stage 4: Apply with Confidence
Take the techniques and ways of working you have practised back into your day-to-day product work.
Looking to strengthen the wider product management craft, not only your use of AI?
Explore AI-Powered Product Management ExcellenceReady to make AI part of how you work?
Develop the confidence, practical techniques and product judgement to work more effectively in the age of AI.