Product UnfoldContact

For individual product managers

Unfold your potential as an AI-powered product manager.

Build stronger product judgement, master practical AI workflows and develop the confidence to make better decisions, move faster and create greater impact.

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Why Product Unfold

Strong product thinking meets practical AI capabilities.

This isn't about learning to prompt a chatbot. It's about rethinking and improving how you work as a product manager, with AI as a capability and your judgement in charge.

  • Develop stronger product thinking and judgement
  • Learn practical AI skills you can apply straight away
  • Become more productive and effective in your role
  • Make better product decisions
  • Build confidence and grow professionally

Programmes

Start with AI. Transform how you work.

Featured programme

AI Fluency for Product Managers

AI is changing what it means to be an effective product manager.

This practical programme helps you understand AI, confidently use it in your everyday product work and develop the knowledge needed to navigate AI-driven products and opportunities.

Move beyond experimenting with AI tools and start building repeatable, effective ways of working.

Outcome

Leave with the confidence and practical techniques to make AI a valuable part of your product management workflow.

Explore AI Fluency

Three learning pillars

  1. Understand AI

    Build the essential AI knowledge every product manager needs, including core concepts, capabilities, limitations and responsible use.

  2. Work Smarter with AI

    Learn to apply AI across customer research, insight synthesis, product discovery, strategy, communication and other everyday product management responsibilities.

  3. Specialised extension · for PMs building AI products

    Understand AI Products

    Explore the additional knowledge needed when working on AI-powered products, including AI-specific product considerations, uncertainty, evaluation and responsible design.

Programme · 10 modules

AI-Powered Product Management Excellence

Master the craft of product management. Amplify your impact with AI.

Great product management still starts with understanding customers, solving meaningful problems and making sound decisions. This hands-on programme combines essential product management capabilities with AI-enabled techniques to help you discover opportunities, shape product direction and deliver greater impact.

Outcome: develop the product judgement and AI-enabled capabilities to turn complex product challenges into meaningful outcomes.

Explore Product Management Excellence

  • Discover & Validate with AI

    Use AI to strengthen customer discovery, problem prioritisation and product experimentation.

  • Define & Prioritise with AI

    Develop clearer product visions, stronger strategies, meaningful metrics and more effective roadmaps.

  • Deliver & Influence with AI

    Improve product delivery, cross-functional collaboration, stakeholder influence and product storytelling.

  • Ten practical modules
  • AI integrated throughout
  • Standalone modules or a complete programme
  • Real product challenges and hands-on exercises
  • Reusable templates and practical outputs

What changes in your work

Skills you'll use at work, not just talk about.

Across the programmes, you practise the things that make a real difference in a product role.

  • Synthesise customer research more effectively with AI
  • Turn ambiguous customer problems into clearer opportunities
  • Design, run and evaluate product experiments
  • Develop stronger product strategies and roadmaps
  • Communicate product decisions more persuasively
  • Use AI to support analysis without outsourcing critical judgement
  • Build repeatable, AI-enabled ways of working

1:1 coaching with Maryam

Sometimes, the fastest way forward is a conversation.

Whether you're navigating a difficult product challenge, stepping into a bigger role or looking to strengthen your strategic thinking, personalised coaching gives you the space, perspective and practical guidance to move forward with confidence.

Coaching starts with a discovery conversation about your goals and preferred cadence. In English, with Persian on request.

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What we can work on

  • Product strategy and decision-making
  • Career development and leadership growth
  • Stakeholder management and influence
  • Confidence in complex product situations
  • Applying AI effectively in your role

How you'll learn

Less theory. More practice. Real progress.

Learning should change how you work, not just what you know. Our programmes are designed to help you apply new skills to real product challenges, practise with AI and leave with practical outputs you can use immediately.

  1. Step 1: Bring Your Challenge

    Start with a real product problem, opportunity or decision that matters to you.

  2. Step 2: Learn & Explore

    Discover proven product management techniques and AI-enabled approaches.

  3. Step 3: Practise & Build

    Apply what you learn through guided exercises, practical tools and feedback.

  4. Step 4: Apply with Confidence

    Take away reusable techniques, practical artefacts and an actionable plan for your work.

Don't just learn something new. Change what you can do.

Your next chapter in product management starts here.

Whether you're ready to build practical AI capabilities, strengthen your product management skills or get personalised support, Product Unfold can help you take the next step.

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