Meet the founder

Maryam Aidini

London-based product leader, coach and author, and the founder of Product Unfold. Built by a product practitioner, for product practitioners.

Founder

Maryam Aidini

Product leader, coach and author · London

Great product work takes curiosity, sound judgement, practical experience and the confidence to turn ideas into action.

Background

More than twelve years in product.

Maryam Aidini is a London-based product leader with more than twelve years in product. She creates live courses with O'Reilly Media on agentic product management and AI fluency for product managers, coaches product managers and product leaders, and wrote Lean Experimentation in Action (2017). She previously worked at Thoughtworks.

Product Unfold is where that experience comes together: practical courses, coaching and team training for product managers at companies across the UK, the Middle East, Europe and the US. Maryam works in English and can support Persian-speaking clients on request.

Why Product Unfold

Becoming a great product manager takes more than knowing the frameworks.

Product Unfold was created around that belief. Great product work takes curiosity, sound judgement, practical experience and the confidence to turn ideas into action.

As AI changes the way products are discovered, built and managed, the mission is to help product professionals embrace new possibilities without losing the fundamentals that make great product management possible.

Experience

Experience behind the learning.

  • 12+ yearsof experience in product
  • O'Reilly MediaLive course creator: agentic product management and AI fluency for PMs
  • Published authorLean Experimentation in Action (2017)
  • ThoughtworksPreviously worked at Thoughtworks
  • 1:1 coachingFor product managers and product leaders
  • London-basedWorking with product people across the UK, Middle East, Europe and US

Ready to unfold what's next?

Whether you're looking to grow as a product manager or equip your team for the AI era, we'd love to help you take the next step.